Kerma Games has appointed footballer Luka Modrić as its brand ambassador and celebrity IP partner. The agreement was announced on July 29, 2026, and will focus on joint content initiatives.
Partnership Scope and Strategy
The collaboration aligns with the iGaming provider’s ongoing strategy of partnering with high-profile public figures. Kerma Games has previously secured agreements with musicians Snoop Dogg and Lil Baby. Modrić, who spent his career at Real Madrid and continues his tenure with AC Milan for the upcoming season, will represent the company across selected marketing and content projects.Hopper Zappitello, partnerships manager at Kerma Games, stated that Modrić’s career longevity and international recognition correspond with the company’s development goals. "His professionalism and global appeal align with our current expansion plans," Zappitello said.
Modrić confirmed his participation in the project, highlighting the intersection of sports, entertainment, and digital gaming. He acknowledged the company’s existing roster of international partners and indicated readiness to develop new collaborative formats.
Source: Kerma Games announcement.